Evander Holyfield
The Challenge
What do you think about when you hear ‘Evander Holyfield’? 4-time heavyweight champion of the world, philanthropist, and business man may come to mind. But, even through setbacks, Evander has always made a comeback. This was the chance that Mack Interactive Branding wanted to take to help him succeed and make his final comeback a victory from a digital marketing and web development standpoint.
Our Strategy
Although Evander Holyfield is known all over the world, his social media presence, branding, and website all needed to be refreshed. Mack Interactive Branding laid out a full-proof strategy to help Evander promote his comeback, foundation and ultimately, improve his digital presence to help place him in front of supporters, donors and fans.
We put together a social media campaign, SEO strategy and design optimization to push Evander’s message to the public, including a PR campaign focused on Evander’s fight against world hunger.
The RESULTS
Social Media:
Since working with Mack Interactive Branding, Evander Holyfield’s social media presence has increased tremendously within a short period of time.
- In April, he started with 152K followers and within 6 months, we helped him retain 912K followers, a 500% increase.
- In April, the Instagram page started with 186K followers and within two month’s time, we helped him gain 482K followers, an 159% increase.
Let’s Grow Your Brand